by dave | Feb 23, 2016 | Branding, Communications planning
An article in a CASE Currents issue caught my attention, probably for its pyrotechnics-promising title: “Just Do It. It’s time to burn your Facebook strategy.” The author, Tracy Playle, starts off by reminding us that social media is just a tool — a vague, evolving...
by wpdev | Feb 23, 2016 | Communications planning, Content development
Editorial calendars are a much-lauded and useful tool in keeping social media properties tended. At their most basic, calendars outline frequency, guide topic choice and assign responsibility for posts. Many resources already exist for getting started with editorial...
by dave | Feb 23, 2016 | Communications planning, Content development
If photos make the first impression, why do so many organizations treat photography — in publications, websites, advertising and e-communications — as an afterthought? The most obvious way to scale up your photo quality is to hire a strong photographer. But how? In my...
by dave | Feb 23, 2016 | Branding, Communications planning
Sometimes successful branding or marketing communications campaigns can get off track when guided by a group of well-intentioned and knowledgeable stakeholders who don’t share a common vision. A key (and often missing) ingredient for these efforts is a true...
by dave | Feb 23, 2016 | Branding, Communications planning, Content development
How can you make the heart of your institution — your students — the heart of your brand? We asked a team of experts for their tips: TIP 1 Make student stories central to your content strategy Want to promote your institution’s successes and innovations? Don’t forget...
by dave | Feb 18, 2016 | Communications planning, Development campaigns
Fundraising online can be tricky. You ask potential donors to take their money and give it to an abstract cause or organization instead of spending it on themselves. You appeal to their better natures, but with so many things competing for attention, your message can...
