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3 key takeaways: Bucking the Trends Leadership Roundtable

When the final 2020 enrollment numbers were tallied, how well did your institution weather the coronavirus storm? Nationwide college enrollment declined by 2.5%. That’s twice the rate of decline reported for fall 2019 and accounts for a loss of about 400,000 students....

Why branding still matters

This is, quite frankly, a terrifying time for higher education. Budgets are tight. Every staff is stretched thin. There’s uncertainty around both the immediate future (Will we make our enrollment numbers? What’s our distance learning plan?) and the long term (Will the...

Location in the time of coronavirus

Location, location, location. Realtors proclaim location to be the ultimate selling point. And universities often treat it as a pivotal message in their marketing. In our branding work, institutions regularly ask for Zehno’s help in making their locations appeal to...

Ask the expert: President Dr. Karen T. McNay

Interview with Dr. Karen T. McNay by Megan Youngblood Ursuline Academy of New Orleans is the nation’s first all-girls’ Catholic school — founded almost 50 years before America by 12 Ursuline nuns from France. The Sisters blazed a legacy of firsts for Ursuline Academy,...

Go behind the scenes: Ursuline Academy photo shoot

Ursuline Academy of New Orleans is known for its legacy of firsts. It’s the first all-girls’ Catholic school in the nation, founded in 1727 by the Ursuline Sisters — almost 50 years before America. Its trailblazers include the first female pharmacist and first female...

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