by wpdev | Aug 24, 2021 | Content development
We all want to tell great stories. We want to illuminate surprising details, put the reader in the interviewer’s chair and surface quotes that perfectly capture a person’s experience and quirk. But when you read a great profile, you don’t usually think about the...
by wpdev | Jun 15, 2020 | Branding, Content development
While COVID-19 has students locked out of your physical classroom spaces, are you seeing the bright side — from a marketing standpoint? You now have documented proof of what your students are learning. And it’s about time. You’ve always wanted to pull it off Getting...
by wpdev | Apr 10, 2019 | Content development
How do prospects first experience your brand? Are you hooking them from the get-go? In an increasingly dog-eat-dog education market, where institutions are vying for some of the same prospects using the same channels, you need to stand out. What’s the secret to making...
by wpdev | Oct 25, 2018 | Content development
You’ve written or designed the same brochure or email for the umpteenth time. Now your boss says let’s add yet another version. In your panic, where do you find the fresh thinking — and inner strength — to tackle umpteenth +1? We asked a collection of higher ed...
by wpdev | Apr 19, 2018 | Content development
What makes a profile truly riveting? How do you get readers to say, “Wow, I want to know that person or I want to have that kind of experience”? By writing for your audience — and finding a creative format to match. Publications like The New Yorker write for readers...
by wpdev | Jan 31, 2018 | Content development
Let 2018 be the year that we all get smarter about marketing our institutions. One quick way: Commit to a conference. Look for a conference or webinar that’s strongly tied to your day-to-day job and will equip you to work smarter right away. Then choose another...
