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Working with Zehno on this shoot was a whole different experience, and we got a much stronger sense about how to do shoots in a smart way. We had a lot of the pieces already in place — like the casting call — but now we know how to go from good to great.
Zehno brings to us that ability to step outside our normal work to see the bigger picture. Having Zehno be that resource has encouraged me as the manager of this division to take a more strategic look at what we are doing.
I think the whole literary-magazine vibe was brilliant for us. It gives it an identity that is our own. And literary magazine not only as a size, but as a concept. It has helped me as the editor to think about what kinds of stories I should put in. They should be elevated, thoughtful, imaginative — not just a record of what happened.
Wow! This is a game-changer in admissions videos. From the close-up shot of the girl’s eyes, I was hooked.
Ask the expert: Marketing Director Diana Toole, MBA
April 25, 2022 // Zehno
Learn how The Ellis School’s admissions campaign drove up social media clicks 238%, increased enrollment 25% and won 5 Brilliance Awards.Read More
Magazine redesigns: before and after
April 1, 2022 // Kathy Cain
See some of our best magazine redesigns over the years, which have won 60+ awards from CASE, UCDA, Educational Advertising Awards and more.Read More
5 clever hacks to avoid interview roadkill
September 13, 2021 // Zehno
Here are five hacks to keep your interviews from going off the rails and ensure you get what you need to make your stories shine.Read More
3 key takeaways: Bucking the Trends Leadership Roundtable
March 29, 2021 // Megan Youngblood
Learn from a panel of higher ed leaders at three very different institutions who bucked higher ed trends during the pandemic. Wise up with three key tips and takeaways from our roundtable webinar.Read More