by dave | Feb 23, 2016 | Branding
Deal with it. Whether you like it or not, your institution has a brand. And it’s not like a Facebook page that you can shut down or a website that you fantasize about unplugging when you go on vacation. The brand is always there, so it always needs tending. Your brand...
by dave | Feb 23, 2016 | Branding, Communications planning
An article in a CASE Currents issue caught my attention, probably for its pyrotechnics-promising title: “Just Do It. It’s time to burn your Facebook strategy.” The author, Tracy Playle, starts off by reminding us that social media is just a tool — a vague, evolving...
by dave | Feb 23, 2016 | Branding, Communications planning
Sometimes successful branding or marketing communications campaigns can get off track when guided by a group of well-intentioned and knowledgeable stakeholders who don’t share a common vision. A key (and often missing) ingredient for these efforts is a true...
by dave | Feb 23, 2016 | Branding, Communications planning, Content development
How can you make the heart of your institution — your students — the heart of your brand? We asked a team of experts for their tips: TIP 1 Make student stories central to your content strategy Want to promote your institution’s successes and innovations? Don’t forget...
by dave | Feb 19, 2016 | Branding
So how can you convince those prickly profs and agitating administrators that branding and marketing matter? We asked a team of experts for their tips: Don’t forget about face time Look for a project, such as redesigning departmental websites, where your staff can...
