by wpdev | Sep 7, 2016 | Branding
Effective branding requires time and money. When you don’t have the budget or people to commit to a total brand restart, consider whether a brand refresh is right for your school. Do you have a strategic plan? Have you defined key messages for your distinct audiences?...
by wpdev | Aug 9, 2016 | Branding
As growth in the traditional 18- to 24-year-old college student market declines, more colleges are turning to nontraditional students to fill their ranks. At the same time, more adults than ever are seeking additional education to diversify their job prospects,...
by wpdev | Jul 20, 2016 | Branding
Did you know that only 17 percent of Fortune 500 board members are women? That number hasn’t budged in a decade. But according to Forté Foundation, a nonprofit that launches women into top-level business careers, the gender gap doesn’t start there. It starts in...
by dave | Feb 29, 2016 | Branding, Development campaigns, Religious
Even in the quiet phase, your campaign’s messaging matters. When Nazareth College began the quiet phase of its Campaign for College and Community, it partnered with Zehno to define a messaging platform for the public phase of its capital campaign. The primary audience...
by dave | Feb 29, 2016 | Branding, Development campaigns, Religious
How can you raise millions when potential donors don’t know how much your work matters? When the Dominican Sisters of Mission San Jose partnered with Zehno, it had launched a $20 million capital campaign. But the congregation’s lack of visibility had resulted in...
by dave | Feb 23, 2016 | Admissions campaigns, Branding
Why spend your MBA career on the sidelines? It’s time to stand and deliver. At Texas Christian University, full-time MBA students do just that. They tackle business problems in front of a CEO firing line. They manage a $1.5 million investment fund. They run a...
