by wpdev | Aug 15, 2019 | Branding
College decisions can hinge on the campus visit. Prospective students and their families use visits to see firsthand how your experience measures up to the brand you’ve expressed in your marketing materials. Visits are a litmus test on the authenticity of your claims,...
by wpdev | Jun 18, 2019 | Branding
Interview with Voltaire Santos Miran by Megan Youngblood Voltaire Santos Miran is the CEO and Head of Client Experience at mStoner — a digital agency focused on higher education marketing and communications — who’s reshaped higher ed brands across the country. Zehno...
by wpdev | May 28, 2019 | Branding
You’ve waited and waited. The day has finally come: Your brand has launched. Check. But now that your agency is trailing off in the rearview mirror, where do you go from here? How do you energize your team to grow your brand all on your own? John Tyler Community...
by wpdev | Aug 21, 2018 | Branding
I recently read an article lamenting that some brand builders focus too heavily on differentiation, which can be risky for an institution. As alternatives, the writer suggested, an institution had only two choices: focus on who it is or decide to change. That’s it? In...
by wpdev | Mar 17, 2017 | Branding
Interview with Kate Maine by Megan Youngblood When the University System of Georgia’s Board of Regents consolidated Gainesville State College and North Georgia College & State University, Kate Maine was charged with helping bring two completely different...
by wpdev | Feb 2, 2017 | Branding
If you’ve ever tackled a website redesign, you are probably familiar with using personas to define your user experience. But did you know that personas can do more than just influence web development? They can also inform your branding and marketing efforts, and even...
