by wpdev | Jul 20, 2016 | Branding
Did you know that only 17 percent of Fortune 500 board members are women? That number hasn’t budged in a decade. But according to Forté Foundation, a nonprofit that launches women into top-level business careers, the gender gap doesn’t start there. It starts in...
by wpdev | Jul 12, 2016 | Religious
How does a congregation demonstrate its worthiness for major gifts? Zehno sat down with Marilyn Blanchette—whose consulting firm L’Etoile Development Services teaches religious organizations how to engage donors and volunteers in more meaningful ways—to discuss how...
by wpdev | Jun 21, 2016 | Content development
Great stories unfold like TED talks: Start with a compelling idea, present it with emotion and structure it to hook your audiences and leave them with a takeaway. Told effectively, stories answer the question, What do you want your audience to do? The best...
by wpdev | Apr 1, 2016 | Coaching in-house teams
We’ve all been there: The creative presentation that went all wrong. It used to happen to us at the first comp stage of a lead publication or in the design presentation of a major website project. The client would start questioning the tiniest details, the creatives...
by wpdev | Feb 23, 2016 | Communications planning, Content development
Editorial calendars are a much-lauded and useful tool in keeping social media properties tended. At their most basic, calendars outline frequency, guide topic choice and assign responsibility for posts. Many resources already exist for getting started with editorial...
