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Viral news

We’re sharing the best tips hitting our inboxes and social feeds. Strategic tips Feature your people wherever they are During a roundtable discussion with our past and present magazine clients, one editor said, “Don’t rule out photography completely. There are still...

Work like an agency: always think first

I worked for years on an in-house team in higher ed. When I moved into consulting, I expected big changes in the type of projects I managed. But guess what? The work isn’t that different. The players, locations and institutional quirks vary, yet many of the big issues...

Work like an agency: power up your team

“All I want is a postcard.” “And I need it by tomorrow.” “Your department covers the printing costs, right?” How well does your marketing and communications team respond to these types of demands? Is your department set up like an in-house creative agency? Or are you...

Our creative process: why mood boards work

We’ve all been there: The creative presentation that went all wrong. It used to happen to us at the first comp stage of a lead publication or in the design presentation of a major website project. The client would start questioning the tiniest details, the creatives...

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