by dave | Feb 23, 2016 | Branding
Deal with it. Whether you like it or not, your institution has a brand. And it’s not like a Facebook page that you can shut down or a website that you fantasize about unplugging when you go on vacation. The brand is always there, so it always needs tending. Your brand...
by dave | Feb 23, 2016 | Communications planning, Content development
When the worldwide media fixates on a topic, why not ride the wave? University media-relations units have been doing this for years: Pitching stories that tap into the spirit of the times in the hope that positive news about your institution will appear in tomorrow’s...
by dave | Feb 23, 2016 | Coaching in-house teams
Hey there. Have we talked before? No, I didn’t think so. So please don’t send Zehno your RFP. Really. We don’t want it. Blind requests for proposals (usually from state institutions) have been raining down on us. Most are a BFWT (Big F’ing Waste of Time, if you’ll...
by dave | Feb 23, 2016 | Branding, Communications planning
An article in a CASE Currents issue caught my attention, probably for its pyrotechnics-promising title: “Just Do It. It’s time to burn your Facebook strategy.” The author, Tracy Playle, starts off by reminding us that social media is just a tool — a vague, evolving...
by dave | Feb 23, 2016 | Communications planning, Content development
If photos make the first impression, why do so many organizations treat photography — in publications, websites, advertising and e-communications — as an afterthought? The most obvious way to scale up your photo quality is to hire a strong photographer. But how? In my...
