This striking campaign gives visual punch to an academic ecosystem where students straddle disciplines. The campaign’s out-of-the-gate success is now setting admissions records.

Challenges

  • Recruit more and better students.
  • Show off a top-tier education that mixes liberal arts with engineering.
  • Attract more women as applicants.
  • Stand apart from the typical northeastern private school vibe.

Results

Record Apps

10% jump in applications during year one and another 15 in year two — a new record!

early decision

5% increase in early decision applications from previous record.

AWARDs

Union’s online viewbook won top awards from CASE, UCDA, the Education Digital Marketing Awards and Education Advertising Awards.

Union College Parent Brochure
PARENT BROCHURE
Union Branded Postcard series
BRANDED POSTCARD SERIES

Union Graphics

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Union College Brand Vision
UNION BRAND VISION
Union College Microsite
EMAIL CAMPAIGN
Union College Travel Brochure
TRAVEL BROCHURE

What Zehno did

  • Communications audit: Focus groups, student survey, recommendations, key messages.
  • Communications plan: 12-month brand integration plan including communications flow, key messages and tools per audience.
  • Creative concept, application and integration: Digital and print tools, institutional website upgrades.
  • And more.

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Tips for your teaM

  1. Develop packages of “flagship” content first so you’ll have vivid stories to feed a full campaign of communications tools.
  2. Incorporate lifestyle photography to show the student experience — not just the campus buildings.

TAKE THE NEXT STEP

Zehno can help you move the needle. Read more about our admissions campaign services.

 

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