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Wise up

Learn from our experts how to reach your brand’s potential, get your institution noticed and shape how audiences view you.



3 key takeaways: Bucking the Trends Leadership Roundtable

Learn from a panel of higher ed leaders at three very different institutions who bucked higher ed trends during the pandemic. Wise up with three key tips and takeaways from our roundtable webinar.

Why branding still matters

Amid all the uncertainty, there’s one thing we do know: You can’t ignore your brand now. See why your brand is more important than ever.

Going online means getting into the classroom

With the pandemic-driven shift to online learning, here's how to get inside the classroom to give your prospects a taste of what it’s really like to be a student at your university.

Location in the time of coronavirus

Can location remain a selling point in a digital world? Student demand says yes. Here’s how to recast your location as a plus.

Ask the expert: President Dr. Karen T. McNay

Learn from Dr. Karen T. McNay, president of Ursuline Academy, how re-envisioning the academy's brand built pride on campus, garnered international acclaim and changed the school’s position in its crowded local market.

Go behind the scenes: Ursuline Academy photo shoot

Get an inside look at our flagship photo shoot with Ursuline Academy of New Orleans, the first all-girls’ Catholic school in the nation. From a casting call to prop planning to shooting for all channels, see how our photo shoot launched Ursuline’s new creative concept, “Blaze brighter,” and brought a historic school into modern day.

Campus visits are your brand in action

College decisions can hinge on the campus visit. So how well are you connecting your brand with what prospects actually experience when they arrive on campus? Get these eight tips for creating a campus visit that delivers what your prospects want while deepening their experiences with your brand.

Ask the expert: mStoner’s CEO Voltaire Santos Miran

Voltaire Santos Marin is the CEO and Head of Client Experience at mStoner — a digital agency focused on higher education marketing and communications — who’s reshaped higher ed brands across the country. Here’s what he had to say about starting your brand project off right, getting at the heart of an institution, and schools communicating their brands well.

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