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Wise up

Learn from our experts how to reach your brand’s potential, get your institution noticed and shape how audiences view you.



5 clever hacks to avoid interview roadkill

Here are five hacks to keep your interviews from going off the rails and ensure you get what you need to make your stories shine.

Going online means getting into the classroom

With the pandemic-driven shift to online learning, here's how to get inside the classroom to give your prospects a taste of what it’s really like to be a student at your university.

5 design solutions for making a good first impression

How do prospects first experience your brand? Are you hooking them from the get-go? In an increasingly dog-eat-dog education market, where institutions are vying for some of the same prospects …

10 surefire inspirations to liven up your content

You’ve written or designed the same brochure or email for the umpteenth time. Now your boss says let’s add yet another version. In your panic, where do you find the …

10 ways to give your tired old profile new life

What makes a profile truly riveting? How do you get readers to say, “Wow, I want to know that person or I want to have that kind of experience”? By …

Kickstart your learning for the new year

Let 2018 be the year that we all get smarter about marketing our institutions. One quick way: Commit to a conference. Look for a conference or webinar that’s strongly tied …

Fly your flagship content

You’ve penned your key messages. You’ve refreshed your brand identity. But how do you let the rest of the world in on your brand? Start by developing flagship content. What’s …

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