by dave | Feb 23, 2016 | Communications planning, Content development
When the worldwide media fixates on a topic, why not ride the wave? University media-relations units have been doing this for years: Pitching stories that tap into the spirit of the times in the hope that positive news about your institution will appear in tomorrow’s...
by wpdev | Feb 23, 2016 | Communications planning, Content development
Editorial calendars are a much-lauded and useful tool in keeping social media properties tended. At their most basic, calendars outline frequency, guide topic choice and assign responsibility for posts. Many resources already exist for getting started with editorial...
by dave | Feb 23, 2016 | Communications planning, Content development
If photos make the first impression, why do so many organizations treat photography — in publications, websites, advertising and e-communications — as an afterthought? The most obvious way to scale up your photo quality is to hire a strong photographer. But how? In my...
by dave | Feb 23, 2016 | Branding, Communications planning, Content development
How can you make the heart of your institution — your students — the heart of your brand? We asked a team of experts for their tips: TIP 1 Make student stories central to your content strategy Want to promote your institution’s successes and innovations? Don’t forget...
