by wpdev | Jan 8, 2019 | Communications planning
Interview with Rob Zinkan by Kathy Cain and Megan Youngblood Let’s face it: Higher ed marketing teams have to do more with less. In the modern age of social, video, digital and print, we’re constantly feeding the content beast. We have to reach more audiences, use...
by wpdev | Nov 14, 2018 | Magazines
You asked. We’ve got answers. Following our “Super-Strategic Magazine Makeovers” webinar, where Shane Shanks showed you inspiring school magazines that are getting their content right and explained the strategy driving them — your questions flooded in. The content is...
by wpdev | Oct 25, 2018 | Content development
You’ve written or designed the same brochure or email for the umpteenth time. Now your boss says let’s add yet another version. In your panic, where do you find the fresh thinking — and inner strength — to tackle umpteenth +1? We asked a collection of higher ed...
by wpdev | Oct 3, 2018 | Kudos
Congrats to Zehno partners Loyola University New Orleans, University of Holy Cross, Bucknell University, Tulane University and St. Edward’s University for capturing eight awards at three 2018 competitions: CASE Circle of Excellence Awards, UCDA Design Competition and...
by wpdev | Aug 21, 2018 | Branding
I recently read an article lamenting that some brand builders focus too heavily on differentiation, which can be risky for an institution. As alternatives, the writer suggested, an institution had only two choices: focus on who it is or decide to change. That’s it? In...
