by wpdev | Jan 17, 2017 | Development campaigns
From small departments to separate 501(c)3 foundations, most fundraising operations associated with colleges and universities have three things in common: they are driven by major gifts, manage robust annual giving programs and conduct periodic wealth screenings. But...
by wpdev | Dec 20, 2016 | Content development
Teenage email users are unforgiving. You’ll hardly stand a chance if you send them an ugly email. Sixty-eight percent of them will delete it, according to Adestra. And 25-29 percent of young mobile users will even opt out of your emails if they don’t look good on...
by wpdev | Nov 29, 2016 | Coaching in-house teams
I worked for years on an in-house team in higher ed. When I moved into consulting, I expected big changes in the type of projects I managed. But guess what? The work isn’t that different. The players, locations and institutional quirks vary, yet many of the big issues...
by wpdev | Nov 10, 2016 | Coaching in-house teams
“All I want is a postcard.” “And I need it by tomorrow.” “Your department covers the printing costs, right?” How well does your marketing and communications team respond to these types of demands? Is your department set up like an in-house creative agency? Or are you...
by wpdev | Oct 13, 2016 | Content development
When your viewbook arrives in mailboxes, prospective students and their parents probably already have their ideal campus in mind. How does your campus setting stack up? Is it a utopia of higher learning, where students study in ivy-walled libraries, socialize in large...
