by wpdev | May 4, 2017 | Coaching in-house teams
Is your magazine stuck in a time warp but your budget won’t allow for a complete overhaul? Consider a coaching-based redesign. In my previous post featuring Auburn Magazine, I shared how our collaborative coaching model leverages your in-house creativity and Zehno’s...
by wpdev | Mar 17, 2017 | Branding
Interview with Kate Maine by Megan Youngblood When the University System of Georgia’s Board of Regents consolidated Gainesville State College and North Georgia College & State University, Kate Maine was charged with helping bring two completely different...
by wpdev | Feb 16, 2017 | Content development
You’ve penned your key messages. You’ve refreshed your brand identity. But how do you let the rest of the world in on your brand? Start by developing flagship content. What’s flagship content? Flagship content tells a big brand story. It features stories that...
by wpdev | Feb 15, 2017 | Magazines
Page after page. Issue after issue. Year after (*&%#! year. If this rut sounds familiar, perhaps it’s time to rethink your magazine. But what are your options? Some teams handle a redesign or refresh entirely in house. When you’ve got the in-house talent — and...
by wpdev | Feb 2, 2017 | Branding
If you’ve ever tackled a website redesign, you are probably familiar with using personas to define your user experience. But did you know that personas can do more than just influence web development? They can also inform your branding and marketing efforts, and even...
