How to Craft a Successful Facebook Ad Campaign

Unlike a billboard — where your target is anybody on wheels — Facebook lets you pinpoint people based on location, age, education, interests and other characteristics. But how can you make the most of Facebook?

Using examples from higher ed campaigns ranging from smaller regional privates like St. Ambrose University to top-ranked graduate programs like Tulane University’s Freeman School of Business, this session will demonstrate how to use Facebook’s ads — including sponsored video content and sponsored stories — to generate more “likes,” more content impression and more engagement with target groups.

Guest speaker:

Rob Kerr, Bowdoin College