When it comes to creative teams, we’ve seen the good, the bad and the ugly.

Our work brings us in contact with all types of institutions in all kinds of situations. We’ve witnessed marketing and communications operations that are energized and effective. Their staffs collaborate to produce web content, publications and ad campaigns that turn heads.

But we’ve seen other operations that are — how do we say it nicely? — worn out. Their staffs crank out unfocused work that nobody notices.

So what makes the difference? It’s not just budgets or staff size. It’s also the creative team itself.

Smart managers know that creative teams require nurturing. But where do you begin?

We collected our best ideas — and those of other industry leaders — to help you to get the most from your creative team.

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