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Karen Buck


CASE Online Speakers Series

January 1 - December 31, 2012   //   Karen Buck and Shane Shanks

Reimagining Your Brand Manual

When trying to build enthusiasm for a redeveloped brand, the last thing you need is a style guide filled with all the things that are against the rules. Instead of stilted branding introductions, think about highlighting organizational values. Instead of sheets with PMS color specs, think photography collages that highlight the new palette. Instead of a style guide, why not vivid descriptors of community traits?

This webinar looks at how some institutions are now using brand culture guides as an opportunity for engagement, instead of enforcement.

Guest speakers:

Linda Hirsh, assistant vice president of communications and marketing, St. Ambrose University

Ted Stephens III, principal, The Numad Group

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