by wpdev | Jun 11, 2020 | Admissions campaigns, Communications planning
Enrollment deposits used to be a good indicator of butts in seats. Not anymore. Especially if COVID-19 keeps your actual classroom seats off limits come fall, since recent surveys show that students think online learning doesn’t always measure up to the traditional...
by wpdev | Dec 16, 2019 | Communications planning
What happens in Vegas, shouldn’t stay in Vegas. That’s why we’re sharing our notes from the 2019 AMA Symposium for the Marketing of Higher Education hosted by Caesars Palace. From fixing the 2025 enrollment cliff to communicating better with Gen Z, Wise up from our...
by wpdev | Jan 8, 2019 | Communications planning
Interview with Rob Zinkan by Kathy Cain and Megan Youngblood Let’s face it: Higher ed marketing teams have to do more with less. In the modern age of social, video, digital and print, we’re constantly feeding the content beast. We have to reach more audiences, use...
by wpdev | Jun 20, 2018 | Communications planning
Interview with Heather Busch by Megan Youngblood Communications folks in higher ed have all been there: it’s time to refresh your campus photography but where do you even start in recruiting the right students? How do you find students whose stories best represent...
by wpdev | May 18, 2017 | Communications planning
By Jason Jones, Jason Jones Photography A two- or three-day admissions shoot can be incredibly productive. However, unless the quality of the work is to suffer, the client, art director and photographer must be extremely well organized to accomplish so much in such a...
by dave | Feb 23, 2016 | Communications planning, Content development
When the worldwide media fixates on a topic, why not ride the wave? University media-relations units have been doing this for years: Pitching stories that tap into the spirit of the times in the hope that positive news about your institution will appear in tomorrow’s...
