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Kickstart your learning for the new year

Let 2018 be the year that we all get smarter about marketing our institutions. One quick way: Commit to a conference. Look for a conference or webinar that’s strongly tied to your day-to-day job and will equip you to work smarter right away. Then choose another...

Loyola bucks national trend for enrollment

Congratulations to our partner Loyola University New Orleans for surpassing its enrollment goals this year. More than 800 prospective students sent in tuition deposits to secure their seats this year, compared to 615 last year — a 34 percent increase. In 2016, Loyola...

5 Zehno partners win 8 Educational Advertising Awards

Congrats to Zehno partners Loyola University New Orleans, University of Iowa Tippie College of Business, University of North Georgia, Tulane University School of Medicine and Forté Foundation for capturing eight national awards at the 32nd Annual Educational...

Guidelines for a college photo shoot

By Jason Jones, Jason Jones Photography A two- or three-day admissions shoot can be incredibly productive. However, unless the quality of the work is to suffer, the client, art director and photographer must be extremely well organized to accomplish so much in such a...

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