by wpdev | Jun 20, 2018 | Communications planning
Interview with Heather Busch by Megan Youngblood Communications folks in higher ed have all been there: it’s time to refresh your campus photography but where do you even start in recruiting the right students? How do you find students whose stories best represent...
by wpdev | Jun 19, 2018 | Magazines
Interview with Frannie Schneider by Shane Shanks Dump the mag website? More schools could consider that option — but only if they’ve built the right content model. During the CASE Editors Forum, my presentation with Frannie Schneider, editor and marketing consultant...
by wpdev | Apr 19, 2018 | Content development
What makes a profile truly riveting? How do you get readers to say, “Wow, I want to know that person or I want to have that kind of experience”? By writing for your audience — and finding a creative format to match. Publications like The New Yorker write for readers...
by wpdev | Mar 21, 2018 | Kudos
Congrats to Zehno partners University of Holy Cross, Bryn Mawr College, Washington and Lee University, TCU Neeley School of Business, Loyola University New Orleans, St. Edward’s University and Tulane University School of Medicine for capturing 11 national awards at...
by wpdev | Feb 15, 2018 | Magazines
Interview with Sherri Kimmel by Shane Shanks Just call her the “turnaround queen.” Over the course of an award-winning career, Sherri Kimmel has managed attention-getting magazine redesigns at multiple institutions. Beyond earning raves from readers, Sherri always...
