by wpdev | Dec 16, 2019 | Communications planning
What happens in Vegas, shouldn’t stay in Vegas. That’s why we’re sharing our notes from the 2019 AMA Symposium for the Marketing of Higher Education hosted by Caesars Palace. From fixing the 2025 enrollment cliff to communicating better with Gen Z, Wise up from our...
by wpdev | Dec 9, 2019 | Magazines
Interview with Nancy Brokaw by Shane Shanks If your campus culture isn’t like every other college’s, why should your magazine be? When Bryn Mawr teamed with Zehno to redesign its magazine and companion website, the goal was to build a new magazine that is completely —...
by wpdev | Nov 18, 2019 | Magazines
Interview with TCU Magazine editors by Shane Shanks and Megan Youngblood In a world of breaking news, fast clicks are the easy way to see if readers are responding to your stories. But following a magazine redesign with Zehno, Texas Christian University is embracing a...
by wpdev | Sep 16, 2019 | Branding
Ursuline Academy of New Orleans is known for its legacy of firsts. It’s the first all-girls’ Catholic school in the nation, founded in 1727 by the Ursuline Sisters — almost 50 years before America. Its trailblazers include the first female pharmacist and first female...
by wpdev | Aug 15, 2019 | Branding
College decisions can hinge on the campus visit. Prospective students and their families use visits to see firsthand how your experience measures up to the brand you’ve expressed in your marketing materials. Visits are a litmus test on the authenticity of your claims,...
