Want to get the most out of a photo shoot? Focus on all you need to do before photo day. 

I’m sharing how we’ve perfected photo shoots over the years through advanced planning, production and art direction.

There’s so much planning to pack in before the shoot that I’m delivering all the details in two parts: 1) how to create a great photo plan and 2) how to find the right photographer and negotiate your contract.

But for starters, don’t leave things like weather and locations up to chance. Build a plan that addresses these factors along with transportation for your subjects and crew, releases, approvals, security clearances, props, makeup, backdrops, recruiting and scheduling.

Whether you’re partnering with an external creative agency like Zehno or tackling your photo shoot in-house, follow these steps and tips to plan and produce a photo shoot that delivers on your goals.

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