What’s the smart role for a brand manual in the modern age?
Can an old-school manual go from being an idea crusher that stymies decision-making and creativity to a powerhouse tool that energizes communicators and builds an army of brand loyalists? (Yup.)
Here’s our advice.
Let’s be honest: All brands need rules to keep them from falling apart.
But rules are not what keeps a brand fresh and alive. Brands — like the people who tend them — are creative, dynamic and soulful. Brand keepers need inspiration and connection to nurture a brand and keep it in top form. They need more than rules to do their best work.
They need context.
A brand manual should share the big-picture thinking behind those rules so that designers, writers and others (we’ll get to them in a sec) can embrace the creative restrictions and make solid, on-brand decisions — even when a situation comes up for which there is no rule. (It happens!)
Fill out the form below to read the entire white paper
Wise Up
Sign up for the latest tips from our experts on bettering your brand, aligning communications plans and shaping how audiences view you.
Subscribe
Coaching for Creative Teams: 5 Tips to Inspire and Invigorate
Read NowYOU MIGHT ALSO BE INTERESTED IN
Sorry. No data so far.