Finding Your Voice: How to Bring Your Institution’s Academic Experience to Life
Is your campus tongue-tied when it comes to talking about the student experience? Come discover how a strategic sub-brand can give your program its voice. This session will include tips on how to communicate your school’s learning experiences in a meaningful way, how to develop a content strategy that gives your marketing messages impact, and how to evaluate whether a sub-brand is the right move for you. We’ll examine sub-brand campaigns with varying strategies and walk you through the key considerations — from audience segmentation to necessary budgets.
Divine Inspiration: Where to Find Inspiring Ideas and Put Them to Work for You
Great work sprouts from a great idea. But when work is piling up and clients are grumbling, who’s got time to seek inspiration? In this session, two hard-core “recyclers” confess their sins and track innovative and award-winning projects back to their sources of inspiration. Attendees learn where to find inspiration, how to reshape and reinterpret a great piece, and how to rekindle the creative spark.
Magazines on a Mission
Learn how to make your magazine more strategic by choosing brand stories, mapping the editorial structure to institutional goals, presenting information in modern ways, maximizing integration with digital formats and sharing content with other campus stakeholders to amplify messaging.
Guest speakers:
Peggy Conway, director of graduate admissions, TCU, Neeley School of Business
Teresa Scalzo, director of publications, Carleton College