Communications & Development: Where’s the Sweet Spot?
While Communications and Development work to build external relationships, the staff members often feel challenged by how to relate to each other. In this session, we’ll explore how to find the sweet spot of a synergistic partnership by establishing common goals, dovetailing priorities and communicating consistently about the impact of your congregation. Case studies will show how to construct a more strategic narrative and use limited resources wisely while building a culture of engagement, both internally and externally.
Is Your Brand Getting Through?
Your congregation has a “heritage brand,” but do your communications express its relevance and value? Send your materials ahead of time, and we’ll work in teams to evaluate their effectiveness. We’ll help you start answering the question, “What’s the story we need to tell now?”
Magazines on a Mission
Learn how to transform your magazine from a coffee-table curio into a strategic development and communications tool. This workshop focuses on developing a strategy by choosing brand stories, mapping the print and digital magazine, and sharing content across congregational stakeholders to amplify the messaging.