Divine Inspiration: Where to Find Inspiring Ideas and How to Put Them to Work
Date: Wednesday, November 2
Time: 2:15-3:30 pm
Great work sprouts from a great idea. But when work is piling up and clients are grumbling, who’s got time to seek inspiration? In this session, two hardcore “recyclers” confess their sins. We’ll track innovative and award-winning projects back to their sources of inspiration. You’ll learn where to find inspiration, how to reshape and reinterpret a great piece, and how to rekindle the creative spark in your office.
Guest Speaker:
Teresa Scalzo, director of creative services, Carleton College
Think—and Work—Like a Consultant
Date: Wednesday, November 2
Time: 3:45-4:45 pm
Ready to elevate your status as a go-to problem solver? Abandon life as a busy “doer” and assume the role of a valued strategist. In this session, a former in-house manager shows you how to adopt a consulting mindset to tackle your institution’s marketing challenges. Learn how to ask questions like an outsider, define a clear strategy using key messages to drive your communications, and produce vivid creative content that always maps back to the strategy.
Super-Size Your Storytelling
Date: Thursday, November 3
Time: 1:15-2:15 pm
Stuck in a storytelling rut? Trapped in a traditional feature mindset? This hands-on session is a “Project Runway” exercise in feature development, storytelling and editorial pizzazz. You’ll collaborate with other smart editors and designers to conceive a story from multiple angles — and using the latest editorial formats. You’ll leave with a fleshed-out feature package that you could refine and run in your magazine or on your website. For publications, web and magazine staffers. Be warned: a functioning brain is required!
What’s the Big Idea?
Date: Friday, November 4
Time: 9:00-10:15 am
Whether for big-scale branding or targeted campaigns, the most vibrant communications always stem from a killer concept. This session shows how great concepts are generated; given life through creative content; and applied across tools (admissions materials, websites, magazines, everything).
For more information, visit CASE’s Annual Conference for Publications Professionals event page.