At the CASE Summer Institute in Communications and Marketing, Zehno’s Senior Strategist and Editorial Director Shane Shanks will tell you how to improve your storytelling, how to launch brand campaigns that reach your goals and how to think more like a consultant. Here are the sessions you don’t want to miss in Boston!
What’s the big idea?
Whether for big-scale branding or targeted campaigns, the most vibrant communications always stem from a killer concept. This session shows how great concepts are generated; given life through creative content; and applied across tools (admissions materials, websites, magazines, everything).
Feature workshop: Super size your storytelling
Stuck in a storytelling rut? Trapped in a traditional feature mindset? This hands-on session is a “Project Runway” exercise in feature development, storytelling and editorial pizzazz.
You’ll collaborate with other smart people to conceive a story from multiple angles — and using the latest editorial formats. You’ll leave with a fleshed-out feature package that you could refine and run in your magazine or on your website. Be warned: a functioning brain is required!
Think—and work—like a consultant
Ready to elevate your status as a go-to problem solver? Abandon life as a busy “doer” and assume the role of a valued strategist. In this session, a former in-house manager shows you how to adopt a consulting mindset to tackle your institution’s marketing challenges. Learn how to ask questions like an outsider, define a clear strategy using key messages to drive your communications, and produce vivid creative content that always maps back to the strategy.
The Summer Institute is one of CASE’s flagship conferences. Because it covers a 360-degree range of communications and marketing issues, it’s a smart crash course — especially for new hires and seasoned professionals who are new to higher ed.
For more information, visit CASE’s Summer Institute in Communications and Marketing event page.