Don’t miss Zehno at the 2022 CASE-NAIS Independent Schools Conference on April 4.

Join Zehno’s Kathy Cain and The Ellis School’s Diana Toole for their session, How to Use Social Media to Reach More Best-Fit Students.

Be sure to mark your calendar with the session details below.

APRIl 4, 4:00-5:15 PM MST

How to Use Social Media to Reach More Best-Fit Students

The Ellis School’s social media campaign, which makes students the marketing voice of the school, drove up website sessions 133%. And it’s finding more right-fit families — the most elusive catch in the admissions world — increasing enrollment 25% in the first admissions cycle.

So what’s holding your school back from making a true leap into social? Maybe you’re thinking: Is it worth my time? Do we have enough social followers to make a noticeable impact? Will our investment even pay off?

This session highlights the key elements you need to launch and track an effective social media marketing campaign.

Learn how to:

  • Build a brand that attracts the students you want most
  • Let your students be the marketing voice of your school
  • Include your curriculum in your storytelling
  • Use video to target prospective students — not just parents
  • Deploy stories across channels and audiences strategically
  • Leverage both paid and organic social media

The lessons learned from the Ellis School team — which created nearly 40 profiles to share across channels and increased social media clicks 238% shortly after campaign launch — could apply to your school.

Presenters

Kathy Cain, President, Zehno
Diana Toole, MBA, Director of Strategic Marketing, Communications and Outreach, The Ellis School

Learn more about how to register at case.org.