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Kathy Cain


2022 CASE-NAIS Independent Schools Conference

April 4, 2022   //   Kathy Cain

Don’t miss Zehno at the 2022 CASE-NAIS Independent Schools Conference on April 4.

Join Zehno’s Kathy Cain and The Ellis School’s Diana Toole for their session, How to Use Social Media to Reach More Best-Fit Students.

Be sure to mark your calendar with the session details below.

APRIl 4, 4:00-5:15 PM MST

How to Use Social Media to Reach More Best-Fit Students

The Ellis School’s social media campaign, which makes students the marketing voice of the school, drove up website sessions 133%. And it’s finding more right-fit families — the most elusive catch in the admissions world — increasing enrollment 25% in the first admissions cycle.

So what’s holding your school back from making a true leap into social? Maybe you’re thinking: Is it worth my time? Do we have enough social followers to make a noticeable impact? Will our investment even pay off?

This session highlights the key elements you need to launch and track an effective social media marketing campaign.

Learn how to:

  • Build a brand that attracts the students you want most
  • Let your students be the marketing voice of your school
  • Include your curriculum in your storytelling
  • Use video to target prospective students — not just parents
  • Deploy stories across channels and audiences strategically
  • Leverage both paid and organic social media

The lessons learned from the Ellis School team — which created nearly 40 profiles to share across channels and increased social media clicks 238% shortly after campaign launch — could apply to your school.


Kathy Cain, President, Zehno
Diana Toole, MBA, Director of Strategic Marketing, Communications and Outreach, The Ellis School

Learn more about how to register at

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