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Shane Shanks


2021 CASE-NAIS Independent Schools Conference

January 26, 2021   //   Shane Shanks

Don’t miss Zehno at the 2021 CASE-NAIS Independent Schools Conference on January 26.

Join Zehno’s Shane Shanks and Ursuline Academy of New Orleans’s Christy Zurcher for their online session, The Unsexy Truth of Successful Branding.

Be sure to mark your calendar with the session details below.

January 26, 1:30-2:15 PM ET

The Unsexy Truth of Successful Branding

You know a flashy brand when you see it. But do you know what really went into building it — the good, the bad and the ugly? This session highlights the key elements you need to launch and nurture a successful brand.

Learn about key brand-building steps:

  • Involving your stakeholders
  • Investing the proper resources
  • Communicating your brand to the outside world
  • Targeting specific audiences
  • Producing strong creative that gets results
  • Building brand ambassadors
  • Measuring your brand’s success

The lessons learned from Ursuline Academy of New Orleans — which infused its award-winning “blaze brighter” brand across the entire academy and increased admissions applications by 24% in just four months — could apply to your school.


Shane Shanks, senior communications strategist and editorial director, Zehno
Christy Zurcher, communications director, Ursuline Academy of New Orleans

Learn more about how to register at

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