CASE Institute in Marketing and Communications goes virtual with four live learning days throughout January and February 2021.

On Wednesday, January 20, Zehno’s Shane Shanks will present a session on how great creative concepts come to life. Learn more about his session:

January 20
2:00–3:00 PM
What’s the Big Idea?

Whether for big-scale branding or targeted campaigns, the most vibrant communications always stem from a killer concept. This session shows how great concepts are generated; given life through creative content; and applied across tools (admissions materials, websites, magazines, everything).

This online conference is designed specifically for newcomers to the field of communications and marketing.

Register at