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Kathy Cain


CASE Editors Forum, San Francisco

March 29, 2022   //   Kathy Cain

In the battle for reader attention, where your true competition isn’t just college magazines, top-notch imagery matters.

Zehno’s President Kathy Cain and TCU Magazine’s editor Caroline Collier will show you what it takes to deliver the newsstand quality your magazine deserves at CASE Editors Forum.

Conference session

Tuesday, March 29
2:00-3:00 pm, 3:15-4:15 pm
Better Photography: All About Communication

Compelling visual material is the cornerstone of a successful print publication, but what to do when relying on freelance photographers who don’t attend planning meetings? An editorial team may spend hours laboring over content details but fail to communicate the scope and depth of a story to the photographer. TCU Magazine worked with Zehno to improve its visual presentation by working smarter with a roster of talented photographers. With plenty of examples, we will discuss what makes a photo distinctive and memorable. We will also describe how to set visual storytellers up for success with suggestions about tone and perspective and directions for specific shots scalable across print, web and social.


Caroline Collier, Director of Editorial Services, Texas Christian University
Kathy Cain, President, Zehno

Get the program details.

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