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Shane Shanks


CASE Annual Conference on Marketing and Branding, Philadelphia

April 29 - May 1, 2019   //   Shane Shanks

Want to know what it takes to build a brand that stands for something? Catch Zehno’s session at CASE.

Regardless of your institution type, Editorial Director Shane Shanks will show you how to tap into what your audiences want and embrace bold thinking.

Here’s the session you don’t want to miss!

May 1

Build a Brand That Stands for Something—Regardless of Your School Type

Whether you work for a liberal arts university, community college or state school, your brand challenges might be entirely different from your peers — or strikingly similar. This session highlights key components of building brands that stand for something — from project funding to eye-opening research to brand concept and fresh creative.

Learn about segmenting (or combining) audiences, capturing the academic spirit of an institution, pinpointing shared values and even inventing a brand for a new institution. The lessons learned from very different school types — Loyola University New Orleans, John Tyler Community College and University of North Georgia — can apply to any college or university. Even yours.


Shane Shanks, Editorial Director, Zehno

For more information, visit CASE’s Annual Conference on Marketing and Branding event page.

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