We appreciated South Alabama’s use of engaging content and unique graphic design throughout this issue. The elements are nicely executed, with large, impactful photography, effective typography, and an illustrated timeline.
What most impressed me was Zehno’s ability to bring people together on our project, from those of us in admissions and financial aid to our colleagues in communications most notably. Beyond that, their process and spirit of collaboration brought along faculty...
Zehno captures the essence of our programs, faculty and students. They have effectively translated who we are as an institution into a coherent and easily understood web presence and print package.
The challenge is to present each story in the strongest way possible for that particular channel — so that it’s a good experience for the reader. At the end of the day you still have to be serving your reader, wherever that reader is.
