by wpdev | Jun 14, 2017 | Content development
We all know teens are online — nearly all the time. According to a 2015 report by the Pew Research Center, 92 percent of American teenagers (ages 13-17) go online daily, including 24 percent who say they are on their devices “almost constantly.” Seventy-one percent...
by wpdev | Feb 16, 2017 | Content development
You’ve penned your key messages. You’ve refreshed your brand identity. But how do you let the rest of the world in on your brand? Start by developing flagship content. What’s flagship content? Flagship content tells a big brand story. It features stories that...
by wpdev | Dec 20, 2016 | Content development
Teenage email users are unforgiving. You’ll hardly stand a chance if you send them an ugly email. Sixty-eight percent of them will delete it, according to Adestra. And 25-29 percent of young mobile users will even opt out of your emails if they don’t look good on...
by wpdev | Oct 13, 2016 | Content development
When your viewbook arrives in mailboxes, prospective students and their parents probably already have their ideal campus in mind. How does your campus setting stack up? Is it a utopia of higher learning, where students study in ivy-walled libraries, socialize in large...
by wpdev | Jun 21, 2016 | Content development
Great stories unfold like TED talks: Start with a compelling idea, present it with emotion and structure it to hook your audiences and leave them with a takeaway. Told effectively, stories answer the question, What do you want your audience to do? The best...
by dave | May 4, 2016 | Content development
Worried you’re not reaching prospective students with your emails? Stop the handwringing. There’s hope for your email campaigns if you recognize the facts and deploy your messages with style and strategy. Rest assured. Teens haven’t completely abandoned email for...
