Magazines on a Mission: Reshape Your Magazine into a Strategic Brand Tool
When the budget-slashers descend on your office, will you be prepared to answer their big question: “What does the magazine actually accomplish?” This session focuses on magazine strategy and highlights how to transform the institution’s magazine from a coffee-table curio to a strategic tool by choosing brand stories, mapping the editorial structure to institutional goals, presenting information in modern ways, maximizing integration with the print and digital magazine, and sharing content with campus stakeholders to amplify the messaging.