You know a flashy brand when you see it. But do you know what really went into building it — the good, the bad and the ugly?
Tune into this free webinar co-hosted by Zehno and Christy Zurcher, communications director at Ursuline Academy of New Orleans, to learn what it took to infuse Ursuline’s award-winning “blaze brighter” brand across the entire academy — and increase admissions applications by 24% in just four months.
WHO SHOULD ATTEND
Presidents, board chairs, principals, marketing and communications directors, admissions directors, fundraising directors, parent leaders at independent schools should all join — because your branding success depends on all of your stakeholders
LEARN ABOUT KEY BRAND-BUILDING STEPS:
- Involving your stakeholders
- Investing the proper resources
- Communicating your brand to the outside world
- Targeting specific audiences
- Producing strong creative that gets results
- Building brand ambassadors
- Measuring your brand’s success
Shane Shanks, a CASE Crystal Apple award winner for outstanding teaching, is the bridge between the strategy and creative concept at Zehno. He’s coached hundreds of institutions on how to improve their brands, publications, websites and marketing strategies.
Christy Zurcher, whose family legacy spans three generations of Ursuline alumnae, says the secret to uncovering the surprising projects Ursuline students are doing is being collaborative and creative across the academy. Having served as Ursuline’s alumnae director seven years before becoming the communications director, she’s the unofficial historian who can recount even the most obscure details from Ursuline’s 300-year history.
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