Making Your Mark: Unforgettable Branding

What’s the secret to building a bold brand that connects with your key audiences?

Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.

Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.

Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.

You will learn how to:

• Translate brand messages into brilliant communications
• Capture the heart and soul of an institution
• Define the look, feel and voice for your brand
• Communicate a school’s strengths and distinctions through its website
• Create an optimal website structure for your target audiences

PRESENTERS

Shane, a CASE Crystal Apple award winner for outstanding teaching, is the bridge between the strategy and creative concept at Zehno. He’s coached hundreds of institutions on how to improve their brands, publications, websites and marketing strategies.

Voltaire works with mStoner client teams to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.

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