In this free webinar, Shane Shanks discusses how to bring your magazine’s content strategy in line with where your institution is heading today.
Shane has guided 20+ successful magazine redesigns — including recent award-winners for Bryn Mawr, Bucknell, St. Edward’s, and Washington and Lee.
What we’ll cover
• Defining your mag’s goals — and aligning them with your institution’s priorities
• Making strategy drive your content decisions
• Getting insight into what readers want
• Developing signature editorial elements that build bonds with readers
• Before and after examples from college mags that are getting it right