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Are you listening now? How to act on your research

October 13, 2020   //   Kathy Cain and Shane Shanks

Your people are speaking up. But are you listening?

Because you better believe 2020 (the new four-letter word) is a different world than where we came from.

This year, we’ve seen people speak up about broad budget cuts across institutions, systemic racism, student and faculty safety in traditional classrooms, the cost and value of virtual learning, campus building names and statue removals — even using the post office!

Chances are your audiences — prospects, students, parents, alumni, donors, staff — may view your institution and their relationships with you in a completely new light.

So what can you learn from your audiences? And most importantly, what will you do with what you learn?

In this free webinar, we’ll show you how to put your research to use. You’ll see how other schools acted on research findings prior to the pandemic to drive strategic decisions and reach their goals.


  • How to build research into your work
  • How to illuminate surprising details that weren’t even on your radar
  • How to act on your research and overhaul business-as-usual strategies
  • How to take the temperature of your audiences and build consensus through online focus groups


Kathy Cain, who co-founded Zehno in 1984, considers leading and growing Zehno and advancing clients to be her highest form of creativity. She and her team have amassed 400+ awards and have coached more than 10,000 higher ed professionals and in-house teams at organizations, conferences and speaking engagements across the country.

Shane Shanks, a CASE Crystal Apple award winner for outstanding teaching, is the bridge between the strategy and creative concept at Zehno. He’s coached hundreds of institutions on how to improve their brands, publications, websites and marketing strategies.

Fill out the form below to view the webinar

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