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Content development


Instead of thinking about cool stories that don’t relate to anything strategic, start focusing on powerful brand stories that reinforce a larger narrative about your institution.

Whether you’re managing a new brand after launch, story mining for a magazine or developing a case statement for your new fundraising goal, Zehno can scope a project that meets your needs.

We’ll help you establish a clear strategy that delivers content for multiple platforms, prioritizes competing stories and conflicting demands, and preserves your editorial judgment. Our flagship content model serves as a cross-pollinator for all your communications tools — from video to social to print.

Our versatile staff is adept at all forms of storytelling. We can help you discover your distinctive voice and shape how audiences view your institution. Example services include developing flagship content, annual content plans, profiles that embody brand messages and content that’s more than copy — photo, video and digital content.

See our work

The University of Iowa Tippie College of Business
University of Holy Cross
John Tyler Community College

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