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The “skip one” magazine solution

When you stare at your year-end magazine budget, it can be a complete downer. Despite your penny-pinching good intentions, there may not be any savings socked away to improve the magazine over the next year. Your conclusion may be obvious: We can’t afford to make this...

Is your magazine out front or bringing up the rear?

If your magazine were part of a train, which car would it be? This isn’t some Barbara Walters question circa 1987. It’s a legit question that every modern-day magazine staff should answer. In our recent work with the Shipley School, a top-flight independent school in...

Magazine redesigns: finding the right scale

Lately we’ve been contacted about all types of magazine redesign projects. Zehno can scale its magazine process to the needs and budgets of most schools. But there’s a recurring question: Do we need a full prototype? The answer: It’s complicated. If you’re thinking...

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