How can a magazine convey massive brainpower? Hit a topic from every angle.

The University of British Columbia is one of the world’s most-renowned research institutions, so when alumni UBC embarked on a magazine redesign, the question was clear: How can we squeeze in more brainpower?

The answer was in the packaging.

Now each issue of Trek is anchored by a thematic package that tackles a complex topic from multiple angles — and proves UBC’s global impact. The debut issue unites UBC experts in law, journalism, political science, sociology — and even poetry — for an omni-dimensional dialogue on migration and human rights.

Working with the alumni UBC  team, Zehno prototyped the anchor package, gave the visuals an attention-grabbing punch, fleshed out new story types, and reimagined content for print and digital spaces.