Together with Zehno, Ursuline Academy of New Orleans has received international acclaim for its new “blaze brighter” campaign, which encourages every girl to blaze her own trail.
The all-girls’ independent school won four golds — including one for out-of-the-box thinking — and one bronze in the 2019 InspirED School Marketers Brilliance Awards.
It’s the only international competition that recognizes excellence in private and independent school marketing and communications exclusively.
Entries were judged by 63 marketing experts from around the world, representing private schools or businesses that specialize in school marketing. The entries were scored on creativity, persuasiveness, design, copy, photography and overall appeal.
The Zehno-Ursuline team won more golds than any other agency or school in the competition.
A few of the judges responses:
Video:
“Wow! This is a game-changer in admissions videos. From the close-up shot of the girl’s eyes, I was hooked. The upbeat music (with a bit of attitude) was a great choice to wake the audience up and watch intently. With each chapter of the Ursuline narrative to develop powerful, capable women, the audience has no other option than agree wholeheartedly … Just exceptional — sign me up to be an Ursuline girl!”
Admissions package:
“WOW! Everything about these pieces is impressive and compelling … From the inspirational messaging, to the unique approach to photography, to the wonderful illustrations and graphics, this entire package made me KNOW this school.”
“EXCELLENT website that warrants a 10 on all aspects. Bold design and messaging that is consistent with their value proposition of encouraging leaders and out of the box thinking … They have set themselves apart from all the other websites in a way that clearly differentiates their brand.
“Truly stunning; I had a smile on my face the whole time I was browsing this site. Photography is gorgeous and captures the spirit and power of the girls who attend this school, especially the black-and-white Trailblazer photos. Copy is succinct, original, and intriguing … I want to send the girls in my life to this school!”
Learn more about Ursuline’s “blaze brighter” campaign.
URSULINE’S WINNING ENTRIES INCLUDED:
GOLD
Category: Enrollment/Admissions Package
Category: Enrollment Video, Outsourced
Category: Paid Advertising
Category: Out of the Box Concept
BRONZE
Category: Still Photography, Outsourced
