Join Zehno’s Kathy Cain and The Ellis School’s Diana Toole for our webinar, which will cover the key elements you need to launch and track an effective social media marketing campaign.

The Ellis School’s social media campaign, which makes students the marketing voice of the school, drove up website sessions 133%. And it’s finding more right-fit families — the most elusive catch in the admissions world — increasing enrollment 25% in the first admissions cycle.

So what’s holding your school back from making a true leap into social? Maybe you’re thinking: Is it worth my time? Do we have enough social followers to make a noticeable impact? Will our investment even pay off?

If you attended the 2022 CASE-NAIS Independent Schools Conference, this webinar will be a refresher on the content we presented in our session. We’re bringing our session back by popular demand for audiences who missed it.

Learn how to:

  • Build a brand that attracts the students you want most
  • Let your students be the marketing voice of your school
  • Include your curriculum in your storytelling
  • Use video to target prospective students — not just parents
  • Deploy stories across channels and audiences strategically
  • Leverage both paid and organic social media


Kathy Cain, President, Zehno
Diana Toole, MBA, Director of Strategic Marketing, Communications and Outreach, The Ellis School


Hosted by Zehno