This striking campaign gives visual punch to an academic ecosystem where students straddle disciplines. The campaign’s out-of-the-gate success is now setting admissions records.
Challenges
- Recruit more and better students.
- Show off a top-tier education that mixes liberal arts with engineering.
- Attract more women as applicants.
- Stand apart from the typical northeastern private school vibe.
Results
Record Apps
10% jump in applications during year one and another 15 in year two — a new record!
early decision
5% increase in early decision applications from previous record.
AWARDs
Union’s online viewbook won top awards from CASE, UCDA, the Education Digital Marketing Awards and Educational Advertising Awards.
What Zehno did
- Communications audit: Focus groups, student survey, recommendations, key messages.
- Communications plan: 12-month brand integration plan including communications flow, key messages and tools per audience.
- Creative concept, application and integration: Digital and print tools, institutional website upgrades.
- And more.
Tips for your teaM
- Develop packages of “flagship” content first so you’ll have vivid stories to feed a full campaign of communications tools.
- Incorporate lifestyle photography to show the student experience — not just the campus buildings.
TAKE THE NEXT STEP
Zehno can help you move the needle. Read more about our admissions campaign services.
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