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This striking campaign gives visual punch to an academic ecosystem where students straddle disciplines. The campaign’s out-of-the-gate success is now setting admissions records.

Union College

Challenges

  • Recruit more and better students.
  • Show off a top-tier education that mixes liberal arts with engineering.
  • Attract more women as applicants.
  • Stand apart from the typical northeastern private school vibe.

Results

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Record Apps

10% jump in applications during year one and another 15 in year two — a new record!

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early decision

5% increase in early decision applications from previous record.

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AWARDs

Union’s online viewbook won top awards from CASE, UCDA, the Education Digital Marketing Awards and Educational Advertising Awards.

Union College

PARENT BROCHURE

Union College

BRANDED POSTCARD SERIES

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UNION BRAND VISION

Union College

EMAIL CAMPAIGN

Union College

TRAVEL BROCHURE

What Zehno did

  • Communications audit: Focus groups, student survey, recommendations, key messages.
  • Communications plan: 12-month brand integration plan including communications flow, key messages and tools per audience.
  • Creative concept, application and integration: Digital and print tools, institutional website upgrades.
  • And more.
Union College

Tips for your team

  1. Develop packages of “flagship” content first so you’ll have vivid stories to feed a full campaign of communications tools.
  2. Incorporate lifestyle photography to show the student experience — not just the campus buildings.

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